While talking about advertising, Opera figure out that the Apple’s iOS platform would be the best to yield great results, compared to Samsung and others. Developers admit themselves that this mobile advertising through iOS is much more profitable to work and create applications for their mobile operating system devices, the iOS, rather than to do it on Android platform. Details after the jump about why and how?
We came through a newer report that Opera showing how good and profitable that iOS mobile advertising is handled. According to Opera, iPhone and iOS lead the smartphone and OS pack in ad monetization performance.
Opera took it time and after deep look at the monetization space in mobile advertising during the 2nd quarter of 2012. The report showed that the iPhone made an average eCPM of $2.85, followed by Android at $2.10. What’s more to know?
The mobile and web browser, Opera company also claims that iOS is the world’s leading mobile ad platform and gets about 35 billion ad impressions every month.
One upon a time Opera is one of the best web browsers for phones based on Nokia Symbian OS . After iOS and Android grabbed the mobile browser market share, the gap became larger and then comes the Java, RIM, and Windows Phone.
Opera is developer knowing the fact that both iOS and Android support the HTML5 browsers, which is great for engaement and the usage though. The add revenue and traffic from iOS is almost doubled the Android stats.
The most interesting thing to know about the iPad, which gets less traffic, but makes more eCPM than the iPhone and Android device ad share.
“In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile publishers in 2011.”
“Devices with better usability (i.e., larger screen size, touchscreen) and those with features that allow more interaction between the advertisement and the device’s functionality (e.g., click to call, expand, play video) have better monetization potential than less capable and less user-friendly devices. For example, HTML5 Canvas, the mobile-friendly browser feature that specialist developers use to build stunning animations and full-screen rich-media overlays, relies on iOS Safari 3.2 and Android 2.1 or above to run. We also see the importance of device market share in encouraging advertisers to target particular devices. Windows phones have most if not all of the advanced features of Android and iPhones, but low levels of user adoption stifle its performance.”
Lots more detailed at the Opera’s official website about “Ad network eCPM”, rich media does drive engagement and many more. Read that!