Amazon Launches ‘Amazon Coins’ A Virtual Currency For Kindle App Store

The online retail giant Amazon has just announced its first new virtual currency for Kindle Fire owners to use on in-app purchases, app buying, games, etc. in the Amazon Appstore.

The Amazon Coins service will launch in U.S. during May 2013, at which point Amazon will be giving away tens of millions of dollars worth Amazon coins to customers. In order to provide Kindle Fire owners a new way to purchase app items, Amazon users then have the choice of paying for apps or in-app purchases with their credit cards or with Amazon coins. But it will be awarded only to US customers at launch.


Amazon account holders will then be able to spend their Amazon coins on apps and games that are available for sale on the Kindle Fire tablet. Developers who already have their apps in the Appstore don’t ever need to do anything to depend on the Amazon Coin system, but those new developers would like to get in on the virtual currency they must have their app approved by Appstore by April 25, 2013.

To take full advantage of what Amazon calls already-high coversation rates from Kindle Fire users on Amazon platform, by giving users a new way to spend money. Amazon also giving developers more options to generate revenue in the Appstore, which points to the most recent release of in-app purchases. Means, developers will still get their 70% cut from each purchase made, either it came from credit card or Amazon Coins.


Officially said by Amazon team:

“Amazon Coins is an easy way for Kindle Fire customers to spend money on developers’ apps in the Amazon Appstore, offering app and game developers another substantial opportunity to drive traffic, downloads and increase monetization even further” explains Amazon.

Amazon will give customers tens of millions of dollars’ worth of Amazon Coins to use on developers’ apps in the Amazon Appstore—apps and games must be submitted and approved by April 25 to be ready when Amazon Coins arrive in customers’ accounts

Amazon Coins is the latest in a series of new features and services for developers that make Amazon the most complete end-to-end ecosystem for building, monetizing and marketing their apps and games. Announcement also includes:

* In-App Purchasing for Mac, PC and web-based games, enabling developers to let customers use their Amazon accounts to purchase virtual goods and currencies from games on those platforms.

* Game Circle, which includes capabilities like Achievements, Leaderboards, Friends, and Whispersync for syncing games across devices, and leads to better engagement with games.

* Game Connect, which lets developers marry the ease and security of shopping on Amazon with the convenience of having virtual goods delivered directly to customers’ game accounts.

* A/B Testing, a service that helps developers improve app functionality, retain customers and increase monetization.

* Adobe AIR Native Extensions, which makes it simple for Adobe Flash developers to add In-App Purchasing and Game Circle features to their apps and games.

* Amazon Mobile App SDK Eclipse Plugin (beta) allows developers to rapidly and reliably integrate Amazon APIs into their Android projects, speeding up development and cutting down on project setup time.

According to the Amazon Coin FAQ, one Amazon Coin is worth one cent, so an app that is valued at $2.99 is worth 299 Amazon Coins. System is only available to United States customers at the time of launch, and will not be eligible as payment for any subscription services.

Whether it will be able to reward users with Amazon Coins as part of their own promotions or not, we got no answer. To learn more – visit Amazon Coins Faq on the Mobile App Distribution portal.